You know how pretty much every pop culture film is being made into a musical? Imagine that… but now with beauty. Instead of breaking scenes down into dance-y numbers and jazz hands, the concept is translated into one thematic element, this one being skin care.
Bateman Skincare takes its name from the titular character in American Psycho, Patrick Bateman. The 1991 Brett Easton Ellis novel turned year-2000 film, now turned conceptual skin care line is a highly edited collection of your six essential products: a rose hip and seaweed cleanser, an herbal balancing toner, AHA exfoliating gel, hyaluronic serum, hyaluronic moisturizer, and a zinc + clay mask.
I would imagine that a psychopathic narcissist would absolutely follow a six-plus-step skin-care routine, but Bateman Skincare errs more general; the brand claims a unisex approach to skin care that focuses on the individual, You are your own best asset printed on their card. “One of the most memorable parts of the book and movie revolves around skincare and the importance of having a routine; this adherence to structure is a cornerstone of our brand.” It also happens to be the cornerstone of any good skin-care regimen that you expect to see results from.
The line is modestly packaged in clinical amber bottles and dare I say, vaguely early 90s-typeface (I don’t know. I’m a beauty editor, not a graphic designer). Judging by the products’ ingredients, however, it all seems fairly legit from a glance — simple pared-down formulas with botanically-derived ingredients featuring face-faves, hyaluronic acid, squalene, seaweed, rose hip seed oil and witch hazel.
I asked a cosmetic chemist (who asked to remain unnamed) his opinion about the line and he gave it a blasé thumbs-up. “I don’t think this line will help much with someone with acne or any specific skin concerns. I think it’s aimed more to handsome young men who are already handsome and young.”
… Kind of like the chiseled Mr. Bateman himself, who now that I think about it, is a bit parallel to the prototypical Glossier girl… but a dude — conventionally attractive, naturally fit, and effortlessly chic yet with a staunchly disciplined focus on grooming aesthetics that gives the appearance of effortlessness.
However in an ironic yet pleasant turn, Bateman Skincare products are cruelty-free, unlike the guy it’s based on.